Skullcandy Brings The Noise on Google Shopping With The Help of Sales & Orders

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Skullcandy

Conceived by action sports product mastermind Rick Alden, Skullcandy exploded onto the scene in 2003 at CES with the debut of the Skullcandy Portable Link, a first in combined audio and wireless phone technology. Skullcandy has since gone on to become a globally recognized headphone and earbud brand, trailblazing their way with stylish yet affordable products that can be found on the shelves of major retailers the world over. Described as "the world's coolest ear bud" by Fortune magazine, Skullcandy has remained true to its mission: innovate to solve real problems and democratize amazing audio experiences with quality and style.

The Obstacles

A new ecommerce store and a fresh start for their digital marketing portfolio
Replatforming

Skullcandy had just made a big switch in their ecommerce solution from Demandware to our partner BigCommerce

No Product Feed

During the replatform, Skullcandy essentially had to start from scratch beginning with getting a quality feed

Brand vs Broad

Already recognized for their brand, Skullcandy needed an efficient way to sift through the long-tail search terms

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“Sales & Orders has helped us scale quickly. Before working with their team we always struggled to achieve our desired reach with Google Shopping while maintaining a positive ROAS.”

Elite BigCommerce Partner Google Shopping
Jeremy Martinez
Director Digital Marketing, Skullcandy.com

The Game Plan

Expert campaign management that focused on separating the brand terms from the generic keywords

The Results

Incredible, overall performance growth over the course of nine months

66%

Avg. month-over-month traffic growth

114%

Avg. month-over-month conversion growth

124%

Avg. growth in ROAS month-over-month

46%

Avg. growth in revenue month-over-month

What made it possible

Vigilant, hyper-focused managed services
  • A seamless transition using our Shopping Feed tool for BigCommerce
  • Refining key feed attributes such as product titles to improve impression share
  • An artfully designed approach in implementing multiple Shopping campaigns based on query management
  • The inclusion of important RLSA audiences such as cart abandoners and high bounce rates to garner more conversions
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"For the first time ever we are consistently achieving a positive ROAS with Google Shopping."

Jeremy Martinez, Director Digital Marketing, Skullcandy.com

Want to see how it works? Request a complimentary demo

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