#ShutUpBeige, Hello Astounding Growth Performance
Growth in YoY Conversions
Decrease in Cost per Conversion
Increase in Shopping Ads Revenue
Boost in Website Traffic YoY
Established in 2009, Red Candy started out as the world's first red-only online store - yes, every single product they sold at first was the color red. Eventually though, Red Candy shifted to include the full spectrum in their line of funky homeware, kitchen accessories, and gifts.
Aside from their extreme focus on their customers, and accolades like a 99% approval rating and being featured in Cosmopolitan magazine, Red Candy takes on their mission every single day with their battle cry 'Shut up, beige!' - a testament to their commitment to filling their customers' homes with lots of lovely color.
"Our account manager Keith has been dedicated to helping us achieve our marketing goals, allowing us to be profitable every month as a result of his expertise in managing our Shopping campaigns on Google."
Andrew MenziesOwner, RedCandy.co.uk
Maintaining a proper balance and finding that key "sweet spot" for high ROAS
Generic terms were eating into Red Candy's performance, leading to wasted spend with low returns
Household goods often generate very broad search queries which wind up masking underlying trends
Red Candy had trouble with maintaining a consistent flow of orders whilst also achieving profitability
How we made it happen
Devising a unique, customized strategy to achieve scale
- Constant, week over week oversight on overly broad search terms
- Using S&O exclusive metrics to emphasize top performing products while cutting budget wasters
- With product-level analytics, we could easily identify hidden potential in Red Candy's wide array of products
- Transparency and communication with Red Candy's owner, ensuring that we kept Andrew well-informed at every single milestone