Get Seen, Get Clicked, Get Bought
We’ve seen a tremendous jump in traffic from Q1 to Q2 lead to retailers making more conversions with more efficiency. With over 2.3 million clicks and a whopping 33.1 million impressions over the course of Q2, retailers on Google Shopping converted nearly 40,000 times.
Even more impressive is the fact that with all this traffic, retailers still maintained a conversion rate over 2%.
Growth, Growth and More Growth
Retailers came back strong in Q2 of 2017, pushing the envelope and getting more aggressive with their Google Shopping spending strategies. Retailers spent nearly $850k on Google Shopping in Q2, a 45% increase from the previous quarter, and brought in over $5.3 million of revenue.
Along with the increase in overall spend and revenue, retailers saw their return on ad spend nearly double in Q2. This is thanks in part to the fact that average CPCs stayed nearly the same, only rising by 3.5%.
Mobile and Tablet Are Stealing The Spotlight
While all three major device platforms saw more success in Q2 2017 compared to Q1 2017, none prospered more than mobile. Retailers on Google Shopping saw revenue jump to over $1.7 million in Q2, a representative look at the trend across e-commerce.
Tablets also saw quite an uptick in performance across the board thanks in part to a $163 average order value, and have continued to drive significant traffic for e-commerce retailers.
Desktops Remain Consistent
Even with the surge in sales on Mobile Devices and Tablets, Desktop computers have remained the overall top performer, bringing in over $1.2 million in revenue for retailers in Q2.
This strong Q2 was driven by a higher volume of overall traffic (over 750k clicks and 6.5 million impressions) as well as, once again, more aggressive ad spend strategies. Retailers on Google Shopping spent 31% more, but brought in nearly 20,000 conversions, 25% more than the previous quarter.
Indications are that the strong performance will continue through the remainder of 2017, and will reach its peak during the Q4 holiday season.