Nerd Kung Fu’s tremendous year-over-year growth in Shopping has been a testament to the unique, revenue boosting strategies the team at Sales & Orders employs.
David Inman, owner/operator of the ultimate nerdy apparel online store Nerd Kung Fu, began working with the team at Sales & Orders back in 2014. In such a competitive business where margins are crucial, David saw a unique opportunity to work with a team that understood the true needs of his business.
“Since we began working with the team at Sales & Orders the experience has been nothing short of excellent. I knew the potential that Google Shopping could bring for Nerd Kung Fu but what I didn’t know was the amount of time it would take to do it on my own.”
“We have over 55,000 individual products that we promote on Google Shopping alone and, in our business, Cost-Per-Acquisition can make or break our profits,” said David.
Google Shopping is one of more complex AdWords campaign types to manage. Often the key to success, especially for apparel/accessory companies, lies heavily in campaign structure. The team at Sales & Orders leverages our technology to build the purist form of ID-level campaigns which allows us to set unique Max CPC bids for every product in a campaign.
That, however, was just a beginning for Nerd Kung Fu. With the right structure, Sales & Orders analysts were able to expand Nerd Kung Fu’s primary campaigns and adjust settings to capture even more unique shopper segments on mobile devices and consumers looking for specific product categories, all while maintaining the ID-level structure throughout.
“Sales & Orders has developed an especially vital negative keyword strategy that keeps us profitable. In the last year alone, our revenue has soared and conversions have more than doubled,” said David.
With the surge in campaign performance, Nerd Kung Fu was able to further expand their reach using RLSA for Google Shopping with the support of the team at S&O, and thus adding to their growth in conversions YoY.
Starting from scratch, all from Sales & Orders optimized Google Shopping campaigns, Nerd Kung Fu has since seen a YoY revenue growth solely from Shopping ads of over 172% and ads are more visible than ever with impressions jumping by over 217% as well.