Established in 2007, GreatFurnitureDeal.com is one of most sophisticated online furniture stores to be found.
In 2014, owner Lorin Brown discovered an equally sophisticated solution for advertising their products in Management Software for Google Shopping.
A Frame to Build Upon
The online retail furniture industry happens to be one of the most competitive around, especially with big box retailers and long-established brands with significant clout in the search engines.
Owner of GreatFurnitureDeal.com, Lorin Brown, entered the market with three defining principles in mind:
Seasonally-driven E-Commerce businesses often experience a lot more than the common growing pains of other verticals. House of Holiday already However, with the official launch of Google Shopping, one thing Lorin knew he was missing was a powerful way to hit the market hard and with the right team to support his massive inventory.
That all changed when he discovered and began working with team at Sales & Orders Management Software for Google Shopping.
Since Lorin was starting out from scratch with Google Shopping, the team at Sales & Orders understood that the key to his ongoing success was to learn everything they could about his business. They then learned how much offline sales contributed to Great Furniture Deal’s performance month-over-month.
Working closely with Lorin, the team developed a strategy that focused on both direct online sales and offline phone orders.
“I have been very impressed with how well they understand all the aspects of my business needs,” says Lorin.
When it came to Google Shopping on its own, Sales & Orders analysts employed our distinctly unique approach of ID-level structure and bidding practices while also developing specialized campaigns focusing on the major brands Lorin noted as driving significant growth in offline sales.
King Size Results
From 2015 to 2016, Great Furniture Deal experienced a massive surge in online traffic which resulted in an astounding growth in YoY revenue solely from Google Shopping.
Sales & Orders Sr. Analyst Giovanni Jaramillo also noted that a major factor in Great Furniture Deal’s performance was how our strategies had a dual purpose in increasing revenue while minimizing risky overspending. This had led to an over 50% reduction in Average CPC across all Google Shopping campaigns and a near 60% increase in ROAS (Return-On-Ad-Spend).
“The team at Sales & Orders values my money like I do. They understand the importance of spending money wisely, yet effectively for growth. Rather than spend money haphazardly, they dial it in to make our ad spend go as far as possible.”