King Sized Results For Great Furniture Deal's Shopping Campaigns

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Great Furniture Deal

The online retail furniture industry happens to be one of the most competitive around, especially with big box retailers and long-established brands with significant clout in the search engines.

Established in 2007, GreatFurnitureDeal.com is one of most sophisticated online furniture stores to be found. Owner of GreatFurnitureDeal.com, Lorin Brown, entered the market with three defining principles in mind: Provide customers with great products, provide excellent customer service, every step of the way, and provide very affordable prices.

The Obstacles

A from-scratch partnership that has birthed a relationship lasting several years
Saturated Market

The online furniture retail sector was and continues to be a massive, seemingly impenetrable vertical

Call Tracking

Connecting the dots between store visitors and phone orders from ads was virtually impossible at the time

Massive Inventory

Having tens of thousands of SKUs and growing each month made it difficult for Lorin to manage campaigns efficiently

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The Game Plan

An even split of focusing on both direct online sales as well as phone order management

The Results

50% reduction in Average CPC and a near 60% increase in ROAS

349%

YoY increase in website traffic

34%

Reduction in average cost to convert

235%

Growth in conversions year-over-year

251%

Boost in year-over-year revenue

What made it possible

Constant communication and going the extra mile
  • Controlling wasteful cost with artfully-designed Shopping campaigns
  • Syncing up with Lorin on a regular basis to review phone order purchase history
  • Adding text ads to highlight the highest performing products within select furniture brand names
  • Duality in our Remarketing deploy added more conversions month to month while keeping costs lower with audience refinement
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“The team at Sales & Orders values my money like I do. They understand the importance of spending money wisely, yet effectively for growth.”

Lorin Brown, Owner, GreatFurnitureDeal.com

Want to see how it works? Request a complimentary demo

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