Launched in late 2002, originally under the name Froogle, Google Product Listing Ads began as a free-to-use price comparison service wherein Google’s web crawlers would index product data from E-Commerce websites instead of using manual submissions. Not too long after, Froogle was re-branded as Google Product Search and these Product Listings could then appear among search results.
In 2012, Google changed the entire model of these listings to a Pay-Per-Click system and rebranded once more to the now known Google Shopping. Google Product Listing Ads became the individual ad units for Google Shopping campaigns where merchants could manually upload Product Data Feeds to Google Merchant Center thereby allowing them to create Product Listing Ads in AdWords to be promoted online with Google Shopping campaigns.
Google Product Listing Ads appear when someone performs a search on Google using specific key terms which Google then matches to any relevant PLA’s employed by merchants and advertisers. The ads themselves can be viewed in three specific locations on Google.
Google Product Listing Ads are one of the most cost-effective sources of paid search traffic for E-Commerce businesses. These ads tend to have higher conversion rates than traditional forms of search advertising.
We designed Sales & Orders with the sole goal of helping merchants and advertisers increase profitable revenue for their E-Commerce businesses using Product Listing Ads. Sales & Orders links up to your core Google services without the need for extra codes or integrations to your E-Commerce website thus reducing the time it takes to create and manage Product Listing Ads by 90% or more.