What happened to Google Shopping in the EU?
In a landmark anti-trust case by the European Commission, Google was forced to completely alter how its fastest growing advertising segment, Google Shopping, works in EU countries.
Essentially, the EC alleged that Google was supposedly abusing its market hold over comparison shopping in the EU. The European Commission alleged that Google was “favoring its own content” and thus muscling out its competitors in the various CSSs or Comparison Shopping Services out there.
What does that mean for retailers?
Google was forced to completely alter how Shopping ads look and function, and has introduced Comparison Shopping Partners
Half of all Shopping ad positions are now dedicated to certified CSS Partner sites
Now there’s fewer ad positions when advertising directly in Google Ads in the EU
Merchants have noticed a downward trend in impressions & clicks on their ads
Start taking back that valuable digital shelf space by listing your products on our Comparison Shopping site
Our incredible results speak for themselves
Plumbworld see’s tremendous performance gains in less than a month
- 4000 New Shoppers
- 23X Overall Return-on-Ad-Spend
- 70% Lower Average Cost-Per-Click
- Doubled profitable revenue against total ad cost
“The setup process with Sales & Orders was very straightforward and the communication and support was first class"
James Hickman, CEO, Plumbworld
We're a Certified Google CSS Partner
A CSS or Comparison Shopping Service is a website that collects your product data and redirects Shopping Ads to your ecommerce website.
Our retail partners are able to capitalize on both our technology and our expertise to expand the reach of their products for the new Shopping Ads format.Learn More
Our Unique Approach
Unlike any other CSS Partner, PriceJoy® is a full, end-to-end solution
Complete Turnkey Setup
We'll handle all the hard work of setting up while you wait
CPC Bidding Technology
Maintains lower average CPCs with higher ROAS potential
Hands-Free Product Feeds
Includes set up, optimization, and montoring
Anytime, anywhere access to review your account performance
Expert Campaign Management
Dedicated Specialists managen & optimize your campaigns
Ecommerce Platform Agnostic
We can work with any ecommerce platform or solution