Top Voted Store By Bicycling Magazine crushes it on Google Shopping

wrapkit

Brands Cycle & Fitness

Owner Dan Sirota already had an established brick-and-mortar business that he knew could be just as if not more successful online. Without a dedicated in-house marketing team, he sought out quite a few agencies early on to help grow the new E-Commerce venture.

Not having the full picture when it comes to Google Shopping campaign performance can be lethal to sales and revenue. Brandscycle was in need of something more than just your run-of-the-mill marketing agency. “We were essentially flying blind,” said Dan.

The Obstacles

Dan shifted from agency to agency looking for the right fit for their Google Shopping campaigns
Agency Burnout

Up until finding Sales & Orders, Dan simply could not find a marketing company that could truly deliver on exactly what they promised

Unrefined Structure

Cycling through different agencies left Dan with Shopping campaigns that were almost too far gone to be salvaged and restructured

Lacked Campaign Diversity

Although Google Shopping was a main focus, previous agencies had neglected to expand into other advertising types such as text ads

wrapkit

The Game Plan

Our team presented a winning strategy while acting as a virtual arm of Dan's own in-house marketing team

The Outcome

Brandscycle was able to invest more into their ads while maintaining a consistent month over month growth

150%

Growth in year-over-year store visitors

696%

Increase in YoY conversions

224%

Reduction in overall wasted ad costs

371%

Boost in year-over-year revenue

Why it all worked

It was the human touch that really made the difference
  • A smooth campaign transition acted as the catalyst for what would come
  • The extreme level of detail paid to Dan's expansion using text ads and then Dynamic Search
  • Wide-open dialogue between Dan and his account manager allowed for the evolution of his campaigns
  • BONUS: Dan was able to expand his business and launch and entirely new sector dedicated specifically to cycling footwear
wrappixel kit

“It has been a phenomenal 8 years and running, complete night and day compared to where we were in the beginning."

Dan Sirota, Owner, Brands Cycle & Fitness

Want to see how it works? Request a complimentary demo

Sales & Orders 15 Grumman Road West, Suite 1100
Bethpage, NY 11714
1-888-538-4594
Connect With Us
  • ©2012- 2019 Sales & Orders