How BB Wheels Raced
To The Finish With
Facebook Product Ads

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BB Wheels

Family-owned and operated since its founding in 2010, BB Wheels specializes in delivering wheels, tires & vehicle accessories anywhere in the lower 48 states. Their goal is a simple, yet impactful one: small-town personal service with high-quality products at prices that our big city competitors can’t beat.

BB Wheels had a somewhat, non-traditional start in the ecommerce world but one that has allowed them to remain on point when it comes to being operationally efficient and numbers driven in all decision-making processes.

The Campaign

Multi-stage targeting allowed BB Wheels to reach customers at each step in the funnel
Catalog Simplified

With our app's direct API to Facebook, BB Wheels had the ideal solution for generating a feed

Key Audiences

Campaigns were created using audience segments for Prospecting, Retargeting, and Lookalike

Machine Learning

By relying on AI, BB Wheels' Facebook campaigns targeted the right shoppers at the right times

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“While the return on ad spend alone has been absolutely impressive, our account manager's customization has proven to deliver even as we have just gotten started.”

BB Wheels
Dean Goebel
President, CFO, COO

The Results

Huge gains in just a few months of running Facebook Dynamic Product ads

57%

Increase in profitable ad revenues

53%

Growth in 30-over-30 sales from ads

41%

30-over-30 growth in Facebook conversions

10X

To Date Return on Facebook Ad Spend

Why it all worked

A 3-prong approach to audience targeting combined with machine learning
  • Automating their Facebook Catalog through our app's direct API
  • Hyper-targeting three key audience segments to drive the most relevant shoppers
  • Allowing strong pixel history to capture and retarget to previous visitors at different funnel stages
  • Expanding reach through Lookalike audiences to find customers who had never interacted with BB Wheels but fit their customer mold
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"We couldn't be happier with the results. Arthur has given us a winning strategy that we can rely on day after day."

Dean Goebel

President, CFO, COO

Want to see how it works? Request a complimentary demo

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