Active Baby
July and Chen, being "Active Parents" themselves, were inspired to bring high quality baby prodycts under one roof to serve their local community. In 2009, just as their first daughter (now the eldest of three) turned 18 months old - Active Baby was born.
With the active and green-living lifestyle so commonly embraced by families on the North Shore - Active Baby may have began as a "mom and pop," but today July and Chen have grown their business to entirely new heights in part with the help of our app and team at Sales & Orders.
The Challenges
Overcoming wasteful overspending was one of the biggest hurdles facing Active Baby
Slowing Sales
Transactions from ad campaigns began to wane to a point where Active Baby felt there was no return
High Spend, Low Return
In many categories, the return on ad spend simply did not justify the advertising dollars being spent
Seasonality Woes
Active Baby were challenged by the difficulty in isolating seasonal trends for select product lines
"It has been a game changer for us with the current result of Google Shopping ads by using Sales & Orders. The software is very easy to manage once you get an understanding on the concept and the tools in it."
July Lv
Co-Founder and Owner, ActiveBaby.caThe Results
Active Baby completely turned things around for their ecommerce business
63%
Increase in Shopping ads transactions
309%
Year-over-year growth in revenue
77%
Boost in ROAS from Shopping campaigns
82%
Increase in store visitors ina year
How it came to be
Leveraging the power of our app made all the difference
- A complete switch over to the Sales & Orders methodology
- Guided training lessons by our staff allowed July to take full advantage of our app
- With insight provided by our app, July adapted a custom seasonal strategy for select product lines
- Being able to quickly and easily isolate budget wasters with our app allowed for ROAS to grow immensely over time
"Their DIY manager Giovanni is fantastic with delivering valuable support and expert guidance on our strategy."
July Lv, Co-Founder and Owner, ActiveBaby.ca
