NY's Ultimate Christmas Shopping Destination Sees 112% Lift in Revenue
House of Holiday
The Ultimate Christmas Shopping Destination, was originally limited to their prime time seasonal selling period and was facing a number of obstacles in increasing revenues beyond that small window even with Google Shopping already running.
Seasonally-driven E-Commerce businesses often experience a lot more than the common growing pains of other verticals. House of Holiday already had strong performance throughout their primary three to four month window. What they needed now was a way to break down those barriers and understand what was really going on in their Shopping campaigns.
There were some distinct pain points to address so House of Holiday could
maintain a steady stream of sales throughout the year
Niche, Seasonal Products
Due to a lack of understanding of Google Shopping combined with the niche aspect of their product type, sales were limited and sporadic
Lacked Key Optimizations
Not only did House of Holiday need a quality product feed, they were also trailing behind on the then growing popularity of mobile device shopping
While a national presence was crucial, House of Holiday was not capitalizing on the local market enough
The most impressive results were outside of House of Holiday’s normal selling season
Growth in year-round revenue from Google Shopping
Reduction in the Average Cost-Per-Click in campaigns
Increase in Shopping ad impressions per dollar spent
Growth in new shoppers purchasing from their online store
Why it all worked
It came down to leadership, expertise, transparency, and proactive management
- Saturated the local market with relevant, right-sized product ads
- A solid mobile experience allowed us to measure net profits across all devices
- Artfully managed Google Shopping campaigns in the off-season expanded the sales window
- Larry could stay completely up-to-date on his account performance by simply logging into our app
"With Sales & Orders, I had a dashboard that I could access at any time so I could know which products were hot sellers and which were duds"
Larry Gurino, Owner, House of Holiday