Google Shopping Feed Optimization Made Easy

Take full control over your Google data feed with these easy-to-use features

BigCommerce Feed ToolShopify Feed ToolFile / URL Feed Tool

Take your Google Shopping campaigns to the next level with better product data

With our feed optimization tools, you can make bulk updates to your product data, apply promotions, target additional countries and more that will help improve your visibility and performance in Google Shopping

Advanced Modify - $20/Month

Advanced Modify

Optimize Your Feed

Apply bulk changes to fields in your Google data feed that help shoppers find your products

Utilize Filters

Make changes to specific groups of products based on pre-determined criteria

Customize Your Data

Improve upon existing copy, create entirely new copy, or select fixed attribute values

Apply Changes to Data Fields Such As:

Age Group
Custom Label 0-4
Item ID
Product Type
Product Title
Shipping Height
Shipping Length
Shipping Width
Shipping Width
Shipping Label

Master data feed optimization with our simple editor options

Use the text attribute builder, input fixed attribute values, or find and replace text

Text Attribute Builder

Ideal for updating Product Titles or Product Descriptions, the Text Attribute Builder provides you the ability to make bulk uniform optimizations to your feed by combining existing data from your feed and custom text.


Original Product Title: Dry-Fit T-Shirt

Modified Product Title: Nike Men's Blue Dry-Fit T-Shirt Large

Fixed Attribute Values

Select a pre-loaded option to enter into your data feed. Ideal for optimizing fields such as gender, condition and age group, this editor has been pre-loaded with Google-preferred selections for you to input into your feed.

Find & Replace

Find unwanted text and replace it with a more optimized version with the help of Find & Replace templates. This editor is available for use on all editable Google data feed fields, and is great for use in changing fields such as Color/Pattern/Size.


Original Size: med

Modified Size: Medium

Feed tool upgrades for maximum in-app capability

Promotional IDs


Add Merchant Center promotion IDs to your products right in our app. Simply create your promotion in Merchant Center, bring the promo ID into the app and apply it to the desired groups of products in your feed.

Multi-Country Feeds

$5/Month Per Country

Looking to expand the reach of your store into more than one country? Purchase additional feeds in our app, and set them to target other Google Shopping eligible countries to bring your brand into new territory. *Available only for our BigCommerce & Shopify feed tool apps.

Multi-Channel Exporter


Generate a .txt file of your feed from within our app. Use the link to export your feed out to other platforms, such as Bing, and schedule daily fetches, or download the file into an editable CSV file. Send your feed to: