Step beyond standard Google Shopping analytics

By bridging the gap between Google Ads, Analytics and Merchant Center, Sales & Orders acts as your single platform for measuring all things Google Shopping

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Flexible, multi-layer performance reporting

S&O speaks the language of retail and reveals the true value behind Google Shopping campaigns

Customize your reporting interface & charted metrics

Full account stats

Stay connected to the big picture and review performance on the main dashboard

P&L reporting

Factoring in margin or hard cost metrics allows you to get far more than the basics

Date ranges

Adjust your reporting views and charted metrics to account for varying time frames

Custom panels

Utilize pre-saved Filters to build custom reporting panels and add them to the dashboard

Get up close & personal with your products


Every product gets a dedicated reporting dashboard

Search terms

Find out how consumers are searching for your SKUs


An S&O exclusive, discover hidden sales on products


Product attributes from your feed, stored very neatly

Your products could be making more sales than you think

Synergy metrics uncover how your product ads interact with each other at the checkout level, well after the click

More S&O exclusives

Top performing search terms

Keyword Performance reporting and filtering shows you exactly how shoppers are finding your products online. Filter out top performing terms and discover which products are being triggered. Sort your matched queries for transactions to help optimize for revenue drivers, and reduce spend on products not seeing conversions