Top Voted Store By Bicycling Magazine crushes it on Google Shopping
Brands Cycle & Fitness
Owner Dan Sirota already had an established brick-and-mortar business that he knew could be just as if not more successful online. Without a dedicated in-house marketing team, he sought out quite a few agencies early on to help grow the new E-Commerce venture.
Not having the full picture when it comes to Google Shopping campaign performance can be lethal to sales and revenue. Brandscycle was in need of something more than just your run-of-the-mill marketing agency. “We were essentially flying blind,” said Dan.
Dan shifted from agency to agency looking for the right fit for their Google Shopping campaigns
Up until finding Sales & Orders, Dan simply could not find a marketing company that could truly deliver on exactly what they promised
Cycling through different agencies left Dan with Shopping campaigns that were almost too far gone to be salvaged and restructured
Lacked Campaign Diversity
Although Google Shopping was a main focus, previous agencies had neglected to expand into other advertising types such as text ads
The Game Plan
We presented House of Holiday owner Larry Gurino with a strategy to expand to a year-round selling season
Brandscycle was able to invest more into their ads while maintaining a consistent month over month growth
Growth in year-over-year store visitors
Increase in YoY conversions
Reduction in overall wasted ad costs
Boost in year-over-year revenue
Why it all worked
It was the human touch that really made the difference
- A smooth campaign transition acted as the catalyst for what would come
- The extreme level of detail paid to Dan's expansion using text ads and then Dynamic Search
- Wide-open dialogue between Dan and his account manager allowed for the evolution of his campaigns
- BONUS: Dan was able to expand his business and launch and entirely new sector dedicated specifically to cycling footwear
“It has been a phenomenal 8 years and running, complete night and day compared to where we were in the beginning."
Dan Sirota, Owner, Brands Cycle & Fitness