About Us

We're changing the way retailers and marketers think and act about advertising products on the digital shelf space

We've been recognized for always being Customer-First

Check us out on Glassdoor


“Unique culture that sparks Creativity and Passion”

“S&O is a place full of opportunity and career advancement”

“Very open communication & family like atmosphere.”

  • 2005


    Co-Founders Gregg Hanan and Bryan Natter combined their passions of rock climbing and business to form RockGrip, the very first crowdsourced online directory for climbing gyms and outdoor climbs throughout the United States. They grew RockGrip to a userbase of over 30,000 whilst also receiving sponsorships from major outfitters like The North Face.

  • 2008


    After a few years overseeing RockGrip, Bryan and Gregg saw an opportunity to do even more with their passion and shifted gears to open their ecommerce web design and development firm NewDynamx. Eventually, NewDynamx became one of the first design partners of Interspire. Today, most know Interspire by their current brand, BigCommerce.

  • 2012

    Google Shopping

    Google rebrands Froogle/Google Product Search and relaunches the program as a PPC modeled marketing platform. Since Bryan, Gregg, and team had already been helping retailers list their products with Google, it was only natural to move with this shift. It was in 2012 that, while still under NewDynamx, the first ever iteration of what is now Sales & Orders was built.

    Google Shopping
  • 2014

    Sales & Orders

    Bryan and Gregg began to shift the focus of NewDynamx away from development as retailers began to desire more refined tools and programs to help them market their products online. With a founding team of only 11, NewDynamx was completely rebranded under Sales & Orders. Not too long after this, we began development of a new version of our platform.

    sales and Orders
  • 2016

    Google Premier Partner

    After supporting retailers through Google Shopping for years, in 2016 we joined the elite class of Google Premier Partner Companies. This honor recognizes marketing and technology companies that excel at delivering the utmost in customer care and transparency when using Google products such as Google Ads (then AdWords) and Merchant Center.

    Premier Google Partner
  • 2017


    A big year for us at Sales & Orders, 2017 brought a move to a new office and our team tripled. It was in April that we proudly launched the most current version of our software. Later, in November, we partnered with Google and leading ecommerce platform BigCommerce and launched Google Shopping by Sales & Orders, the #1 free feed tool in the BigCommerce app store.

    Elite BigCommerce Partner
  • 2018


    2017 was the catalyst for an incredible period in our company’s history. We successfully launched numerous platform add-ons and upgrades, expanded to include new channels such as Bing Shopping, Shopping Actions, and Facebook Dynamic Product Ads. 2018 was marked especially as Sales & Orders was named the Google Premier Partner award winner in Shopping Innovation.

    Google Premier Partner Award Winner
  • 2019

    Next Level

    A full Shopify integration, support for Google Smart Shopping campaigns in our app, an affiliate marketing network, and two more awards – just a few of the pinnacle points for us in 2019. Most notably, 2019 saw us named the 2-Time, Back-to-Back Google Premier Partner Award winner in Shopping Excellence and the Bing Breakout Star of the year.

    Elite BigCommerce Partner

What we're built on

  • Core Value 1
  • Integrity

    Do the right thing, at the right time, for the right reasons

  • Core Value 2
  • Respect

    We treat everyone in the same manner we wish to be treated

  • Core Value 3
  • Honesty

    It’s pretty simple: honesty, all the time, no matter what

  • Core Value 4
  • Authenticity

    Deliver our own special brand of WOW to everyone

  • Core Value 5
  • Communication

    Feedback is both a privilege and an opportunity to drive change

  • Core Value 6
  • Mindfulness

    Be always mindful of where we are, what we’re doing, and where we’re going

Technology is our passion, People are our purpose

Our platform may be amazing, but it is only because of the ever-more amazing group of talented, driven minds behind it

Leadership Team

Our management team has a combined 70+ years of retail and online marketing expertise


Ecommerce Gurus

Success Specialists are in the driver’s seat, supporting our worldwide retailer customer base


Pro Engineers

We build everything in-house with some of the greatest minds in adtech development

Ecommerce Experts

Want to join our team? View our open positions

Sales & Orders 15 Grumman Road West, Suite 1100
Bethpage, NY 11714
Connect With Us
  • ©2012- 2020 Sales & Orders